Most Googled 2014

By Account     23 December 2014   |  back to Flipit plus

The people and things that Kiwis searched for in 2014

Ever wonder what are the most searched things are on the internet? Well wonder no more; Google have just released the details of what you wanted to find out about in the last 12 months. 

Top overall searches in NZ

  1. FIFA World Cup
  2. Robin William
  3. Commonwealth Games
  4. Malaysia Airlines
  5. iPhone 6
  6. Jennifer Lawrence
  7. Charlotte Dawson
  8. Flappy Bird
  9. Spark
  10. Ebola

Most searched for people

Jennifer Lawrence was the most Googled celeb in 2014 both globally and in New Zealand, in a year when she won her second Golden Globe award and starred in The Hunger Games: Mocking Jay Pt 1 and X Men Days of the Future Past. But, perhaps predictably, ‘Jennifer Lawrence’ searches appeared to peak in September nude photos of her and other A list celebrities were leaked online.

Searches for Michael Schumacher peaked after his tragic accident at the very end of 2013 and again when he was released from hospital later in 2014. Schapelle Corby hit the headlines again this year when she was released on bail from a Balinese prison in February, making her the third most popular non-New Zealander searched for by Kiwis.

Perhaps unsurprisingly singer Lorde, who has had an amazing year with the release of her first album and a nomination for a Golden globe, was the number one NZ celeb we wanted to find out about. The gossip columns also appeared to be a driving force behind the top ten Kiwis we searched for in 2014 with Aaron Smith and Lisa Lewis both making the top 4 after their fling which hit the headlines in April. Number 3 was radio host Rachel Smalley who offended women across New Zealand with her comments about weight which were accidently broadcast when she forgot to turn off her microphone.

Global figures

  1. Jennifer Lawrence
  2. Michael Schumacher
  3. Schapelle Corby
  4. Iggy Azalea
  5. Renee Zellweger
  6. Todd Carney
  7. Margot Robbie
  8. Oscar Pistorius
  9. Ellen Page
  10. Rolf Harris


  1. Lorde
  2. Aaron Smith
  3. Rachel Smalley
  4. Lisa Lewis
  5. Mark Hunt
  6. Joseph Parker
  7. Benji Marshall
  8. Chris Cairns
  9. Mona Dotcom
  10. Stephen Donald

How to…

How to draw was the most searched for ‘how to’ this year. If you’re wondering what people want to draw, it seems that dragons are the most popular tutorial we look for, followed by roses.  How to kiss has dropped to number 5 from its second place position in 2013. We’re more into meditating and crocheting now thank you! For the third year in a row, pancakes is the most Googled recipe in New Zealand.

How to…

  1. Draw
  2. Meditate
  3. Crochet
  4. Screenshot
  5. Kiss
  6. Pronounce
  7. Sing
  8. Twerk
  9. Knit
  10. Dream


  1. Pancake Recipe
  2. Banana Cake Recipe
  3. Chicken Recipes
  4. Cupcake Recipe
  5. Mince Recipes
  6. Chocolate Cake Recipe
  7. Lasagna Recipe
  8. Brownie Recipe
  9. Slow Cooker Recipes
  10. Cheesecake Recipes

And speaking of online trends in 2014, YouTube have released their ‘Rewind’ of the year; a video which features some of the year’s biggest celebrities reliving some of the biggest online ‘moments’ of the last 12 months. Have a look - 





About the editor, Account,

Read more about Account

Saving guides

Ask a question

Ask us anything about discounts